Goal-Driven Web Design

Understanding the reasons for building a website in the first place can give you a lot of insight into the specific strategies you should be using when planning it.

Here are some examples of reasons for starting or overhauling your business website:

• Present a stronger brand identity
• Increase the number of leads gathered through the website
• Generate online sales
• Automate or simplify current business processes
• Provide support to existing customers
• Bring additional value to customers

Forty Media also has a very good article on Setting a Web Design Budget:

If you think about the Web as merely an expense that you’re obligated to deal with, then you’re probably not going to get much of a return on it, and you might even better off without one.

However, if you consider the Web to be an opportunity to invest in your business, then you’re more likely to a significant return on that investment.

Sometimes a little change of perspective can make all the difference.