With the internet shrinking the world more and more every day, I’m amazed that people still think they can get away with this sort of shenanigan.
Judge for yourself. For me, the similarities are striking.
Update: Aw, they went and changed it…
First, a definition: The word “fold” means a great many things, even within the discipline of design. The most common use of the term “fold” is perhaps used in reference to newspaper layout. Because of the physical dimensions of the printed page of a broadsheet newspaper, it is folded. The first page of a newspaper is where the “big” stories of the issue are because it is the best possible placement. Readers have to flip the paper over or unfold it to see what else is in the issue, therefore there is a chance that someone will miss it. In web design, the term “fold” means the line beyond which a user must scroll to see more contents of a page if it exists after the page displays within their browser. It is also referred to as a “scroll-line.”
Apparently people are scrolling:
For example, take AOL News Daily Pulse. You’ll notice the poll at the bottom of the page – the vote counts are well over 300,000 each. This means that not only did folks scroll over 2000 pixels to the bottom of the page, they actually took the time to answer a poll while they were there. Hundreds of thousands of people taking a poll at the bottom of a page can easily be called a success.
Sometime over the next couple weeks I be attempting to upgrade this site to the latest WordPress. I say ‘attempting’ because it was an absolute debacle when I tried to upgrade my personal site a few weeks ago. Hopefully this time the process will go a lot smoother.
Let there be web divisions (Zeldman):
[…] preliminary data supports what anecdotal experience led us to expect: almost no one who makes websites works in their company or organization’s web division. That’s because almost no company or organization has a web division.
This is true in my experience as well (which is good because I filled out the survey). The bad news is that this is true at my day job - at the local level and the corporate level. The good news is that this is true elsewhere and this allows me to operate this business. On one hand, most of my clients (by design) are too small to have a dedicated web division. On the other hand, if my day job had a local web division, I’d be a part of it and wouldn’t be able to have this gig because it would be a conflict of interest.
That’s me: the big picture guy.
