The Words of Design: 2007

I predicted last year that more and more designers will make the shift from “stylist” to “design strategist” and I still think that’s going to continue. Design is always increasing its value to community and business in terms of strategy and problem-solving. I know much of my own work is shifting this way and as more and more businesses clue in to the true value of creative thinking and problem-solving, we should see more and more designers make this shift.