The Search Engine Experiment As a test I entered “Triumph Bonneville America” and I picked Yahoo! as the most relevant search results. Dang. All three search engines (Google, Yahoo! and MSN) had BonnevilleAmerica.com as the first option. I picked Yahoo! (blindly) because the other two links were a review on Motorcycle Cruiser Magazine and the Triumph web site. Made the most sense to me compared to the other options.